New Look. New Goals. Same Sweet Stuff.
You guys. I am SO EXCITED to launch my brand new look and new mobile format today!!
Besides the glamorous new look, Lindsay over at Purr designed a site that is more functional both on desktop and mobile devices, more reader-friendly, and is just SO MUCH MORE me!
Here are some of the new things you’ll find here on Something Swanky:
- Easier to read text!!!!! The email requests I have received for more readable text over the past 2 years have been endless. Almost from day one of launching my last design, my inbox was filled daily with, “did you know that your text is so light and the font is so small? I can’t see anything!” ???? Well, you guys. I heard you! From this day forward, no more hard-to-read text on this blog. We made everything big and bold. This is now a no-squint zone!!
- There’s a slick little search bar right at the very top where you can’t miss it. No more hunting around my sidebar to search for your favorite recipes!
- Also at the very top– email subscription! This is another email I received a lot: “I love your recipes! How do I get the emails?” And now you know. ????
- REAL LIFE recipes. But more on this in a moment.
Now you can more easily find your favorite Something Swanky recipes on-the-go. Or, if you’re like me, and you use your mobile devices in the kitchen at home more than you do an actual desktop– the best chocolate chip cookies, banana bread, and 10-minute bread dough are all right here waiting for you and easy to access.
I just re-photographed that 10-minute bread dough and thought it deserved another moment to shine. Have you tried it yet?? I seriously use this recipe at least twice a week!
Okay, let’s backtrack to No. 4 on my list recent improvements. Do you remember what it was?
REAL LIFE RECIPES!
With this re-design, I actually changed the tagline of my blog to “Sweet Treats for Real Life.” And with that change, I hope you’ll notice a perceptible difference in the voice of my blog.
Let me explain…
I’ve always felt like food blogging was a way to share recipes and pursue my photography. But somewhere along the way, I got all tangled up in the expectations I believed readers and other bloggers had of me. I thought everything I posted needed to be super duper creative and original, the likes of which Pinterest had never seen! I felt pressured to exude a confidence in my baking skills beyond what is realistic for me. I worried that posting recipes that weren’t entirely made from scratch wouldn’t be acceptable to my readers.
And for some reason unbeknownst to me, I felt like my blog had to be a pastel pink. Why??? I have no idea. But I thought that’s what cute food bloggers did, so that’s what I did.
So along with my bold new color palette (I’m OBSESSED), I’m coming out as a bold, new ME.
Except… it’s actually the old me. And by that I mean, the real me.
???????? So, hi. Let me introduce you to the REAL Ashton who’s been typing behind Something Swanky all this time…
I am NOT an expert. I did not go to culinary school. I didn’t even know you could make brownies from scratch until I was an adult. This blog is NOT a website devoted to teaching you guys the “correct” method for measuring flour or how to properly bake a cheesecake without cracks. Something Swanky is where I post recipes that I’ve tried and LOVED so much that I want to share them with you.
Just like back in the good old days when we’d share a recipe torn from a magazine with our neighbor and say, “I made this for my kids the other day, and they went nuts over it!” That’s what I want to do here. Sometimes the recipes I post will be my own. Sometimes they’ll be torn out of a magazine. Either way, you can KNOW that I’m sharing with you recipes that my family has tried and loved. Nothing more, nothing less.
I like cake mixes and canned frosting. I think they taste really good, and I think they are just downright practical. I’m not saying that I won’t post recipes that are totally from-scratch. But I’m no longer shying away from revealing just how often I use a brownie mix or a can of milk chocolate frosting. My tagline isn’t “Sweet Treats for People Who Want To Slave Away in the Kitchen All Day.” Nope. These recipes are for REAL LIFE.
And real life isn’t consistent or perfect. Sometimes we work hard all day for that homemade bread. Sometimes it’s worth it. And sometimes we plop a store-bought pumpkin roll on a plate for the holiday party. #truth
I feel like I just have to take a moment to talk about sponsored posts here. Essentially, nothing is changing. But at the same time, everything is changing.
For the record, I have never endorsed a brand on Something Swanky that I don’t happily use in my own home.
But have I written posts with the client in mind instead of you, my readers? Yes. And I’m sorry.
Sometimes it’s hard to stop thinking, “Okay, the client wants to see X,Y, and Z in this post,” and instead start thinking, “how do I write about this product like I would talk about it in a conversation with a friend?” In an effort to check off all the boxes in the job portion of my job, I have sometimes left out the more fun, more real part of the job– which is to simply have a conversation (albeit one-sided) with you about brands and products that I have long-loved or even ones that I am trying for the very first time.
So I’ll continue to accept sponsored work from my favorite brands and share that with you here on the blog. But going forward, I’m going to make a concentrated effort to be a little more REAL in those posts and have a little more fun! And just know that I only choose to work with high quality, genuinely good, and ALWAYS family friendly brand names. When you see a brand or product being promoted on Something Swanky, whether it’s sponsored or not, it’s a recommendation that you can trust.
So that’s the real Something Swanky.
Oh, and also… I failed to mention that I love really bad puns and alliterations. So, plan on seeing more of that. ????
See ya tomorrow with something sweet!
XOXO – Ashton